Portrait of Gaby de Pace

About

Senior B2B marketing leadership, now independent.

I spent 15 years at Amazon, across B2B and B2C and six businesses. For the last five, I built marketing strategy and teams for two Amazon Logistics businesses: Amazon Shipping, and Amazon Delivery Service Partners, the programme for independent delivery businesses. That took in 15+ countries across Europe, Asia-Pacific, the Middle East, North Africa and Türkiye.

Before that, I built the Brand and Content Marketing function for Amazon Business, the B2B purchasing platform, and scaled artisan marketplace across Europe at Amazon Handmade. I started at Amazon in Home & Kitchen Retail, helping brands merchandise their ranges.

The work was much the same each time: growing a business from a low base, building the brand and connecting it to demand generation, and launching new markets.

Logistics-tech and retail-tech scale-ups face the same problems, usually with a smaller team and less room for error. I now work independently with a small number of them at Series A to C, doing that same job without the overhead of a full-time executive hire.

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